How AMSSM Built Subscription Revenue Without Needing CE

By transforming high-value clinical content and board prep materials into digital subscriptions, AMSSM created scalable, recurring revenue, without offering CE credit.

The Problem

Educational Leadership

AMSSM advances sports medicine education and requires ongoing recertification for its members.

Legacy Limitations

AMSSM relied on print case studies and board prep books, but rising costs and shrinking margins made the model unsustainable as members demanded digital access.

Modernization Goal

How could AMSSM modernize key resources, meet learner demand, and grow revenue without creating complex CE courses?

The Impact

Two successful digital subscriptions launched without CE credit
Clinical reference product offered at $100/year or bundled for $260
Board prep subscription grew from $150/year to $200/year, with stronger sales after the price increase
Year 2 revenue exceeded Year 1, with no additional advertising
Eliminated print, inventory, fulfillment, and third-party revenue cuts (including Amazon’s 55%)

The Impact

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Two successful digital subscriptions launched without CE credit

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Clinical reference product offered at $100/year or bundled for $260

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Board prep subscription grew from $150/year to $200/year, with stronger sales after the price increase

Results

AMSSM used OasisLMS to convert two distinct content types into high-performing subscriptions.
Underused print case studies became Best Practices in Sports Medicine, a searchable digital reference unifying text, video, and audio. It quickly gained traction, particularly when bundled with board prep.
AMSSM digitized its CAQ board prep, turning a 400-question print book into a 1,200-question searchable bank. Physicians gained anytime access, while print costs and revenue leakage disappeared.
OasisLMS powered delivery and payments, enabling a scalable revenue model built on access and not credit hours.

Download Full Case Study

Results

AMSSM used OasisLMS to convert two distinct content types into high-performing subscriptions.
Underused print case studies became Best Practices in Sports Medicine, a searchable digital reference unifying text, video, and audio. It quickly gained traction, particularly when bundled with board prep.
AMSSM digitized its CAQ board prep, turning a 400-question print book into a 1,200-question searchable bank. Physicians gained anytime access, while print costs and revenue leakage disappeared.
OasisLMS powered delivery and payments, enabling a scalable revenue model built on access and not credit hours.

Download Full Case Study

We raised the price, expanded the content, and it still sold better. The value is clear, and we’re only getting started.”

— Aaron Huffman, American Medical Society for Sports Medicine

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