The Best LMS for Selling Courses: Top Platforms for Growth-Minded Educators and Organizations

The Best LMS for Selling Courses: Top Platforms for Growth-Minded Educators and Organizations

The LMS industry continues to expand rapidly, with more corporate interests, educators, associations, and training businesses, turning their knowledge into digital products and passive income. Successful passive income doesnom not come from only great content but also it depends on having the right technology behind it.

Your eCommerce Learning Management System (LMS) is not just where your learners log in. It’s the storefront, sales engine, and experience hub that determines how efficiently you can grow your audience and monetize your knowledge.

If you want to know which learning management systems are best for selling courses then this guide is for you. Below, we will explore what is important, what makes each platform unique, and which LMS platform is best for your needs.

Why Your LMS Choice Matters When You’re Selling Courses

An LMS that sells courses has many different feature sets than traditional classroom or corporate LMS. When revenue is important, the platform’s eCommerce, branding, and marketing capabilities are just as important as its learning features.

A strong LMS for course sales should help you:

  • Attract learners through built-in marketing and lead capture tools
  • Convert them with seamless checkout and flexible payment options
  • Deliver value through engaging, interactive course experiences
  • Retain them with memberships, bundles, or CE credit systems
  • Report success with analytics that tie learning data to revenue

It will change your entire business model not just how you deliver your course content.

What to Look for in an LMS Built to Sell Courses

Not all LMS platforms are the same with the same functionality. Some are designed for soloprenuers who need to get products up quickly. Others are built for professional organizations that require scalability, data control, and certification tracking.

Here are the features and capabilities you should evaluate first:

Built-In eCommerce and Payment Flexibility

You will need a system that can accept payments, frictionlessly. Your LMS must support one-time purchases, subscriptions, coupons, bundles, and multiple currencies. Look for integrations with payment processors like Stripe, PayPal, and Authorize.net.

If you plan to sell internationally or offer tiered pricing, make sure your LMS can manage tax rules (like VAT or GST) and region-based pricing.

Marketing and Automation Capabilities

Your LMS should help you drive sales, not just deliver content. Look for built-in marketing tools or integrations that support:

  • Email nurturing sequences
  • Upselling or cross-selling related courses
  • Affiliate programs
  • Lead capture landing pages
  • CRM integrations to track the full customer lifecycle

These features can turn a one-time buyer into a repeat learners.

Branding and Ownership

Your customers should see your brand not your LMS' brand. Choose an LMS that you can be white-labeled so it looks like your organization. The LMS should let you customize your domain, colors, and font. It’s also worth confirming that you own your learner data and can export content freely.

Scalability and Integrations

If you plan on growing your content, your LMS should grow with you. Prioritize systems with scalable architecture, multi-tenant (multi-organization) options, and integrations/API’s so they can integrate with tools like Salesforce, HubSpot, or AMS/CRM platforms.

Reporting and Analytics

The ability to see who’s engaging, what’s selling, and where learners drop off helps you refine your strategy. Detailed reports on revenue, engagement, and completion rates are essential for long-term growth, especially for CE or certification programs.

The 8 Best LMS for Selling Courses in 2025

We have ranked the best 8 LMS for selling courses. We looked at eCommerce capabilities, and learner engagement, each LMS with strengths for different audiences and business models.

1. OasisLMS – Best for Groups looking to increase revenue, Certification Programs, and Continuing Education Providers

When your organization delivers professional education, not just general online courses, OasisLMS is built for you. Designed for associations, credentialing bodies, and organizations selling multiple courses, OasisLMS combines enterprise-grade functionality with flexible eCommerce tools.

It’s especially powerful for organizations that need to track continuing education (CE/CME) credits, issue certificates, and integrate with regulatory systems, all while generating non-dues revenue through course sales.

Why it’s great for selling courses:

  • Integrated eCommerce to sell single courses, bundles, or subscriptions
  • Email Marketing included
  • Flexible pricing and partial credit claiming in .25-hour increments
  • Deep integrations with certification systems like PARS, CPE Monitor, and CE Broker
  • Multi-organization structure for associations or large enterprises with divisions
  • Branded, white-label experience for learners
  • Comprehensive analytics for engagement, credit claiming, and ROI reporting

Best for: Associations, certification boards, and training providers selling multiple courses

Bonus: OasisLMS has muliple features around AI, including AI Agents to help engage your learners

👉Explore Oasis LMS

2. Thinkific – Best for Solo Course Creators and Small Businesses

Thinkific is one of the more popular LMS for selling courses. It has a user-friendly interface and solid set of built-in tools. You can build a beautiful site, upload your courses, and start selling, all withou needing a developer.

Why it’s great for selling courses:

  • Seamless checkout experience
  • Ability to sell bundles, memberships, and communities
  • Integration with popular marketing tools (HubSpot, ConvertKit, Mailchimp)
  • Marketplace of apps and plugins for additional functionality

Best for: Solo instructors, coaches, and small businesses launching their first or second digital product.

3. LearnWorlds – Best for Interactive and Engaging Learning Experiences

LearnWorlds stands out for its interactivity — ideal if you believe better engagement drives better retention (and repeat purchases). You can turn videos into clickable, interactive experiences that hold learners attention.

Why it’s great for selling courses:

  • Interactive video capabilities
  • Affiliate program and coupon management built in
  • Custom-branded website builder
  • Detailed sales and learner analytics

Best for: Creators and organizations who prioritize engagement and learner experience alongside sales.

4. Kajabi – Best All-in-One Platform for Personal Brands

Kajabi is more than an LMS, it’s an entire business platform. It handles email marketing, landing pages, automations, and course hosting in one place. It’s pricier than most competitors, but for creators who want convenience, it’s hard to beat.

Why it’s great for selling courses:

  • Robust marketing automations and funnels
  • Email, website, and checkout built in
  • Strong analytics and CRM functionality
  • Subscription, community, and coaching support

Best for: Coaches, consultants, and creators running a personal brand business that includes courses, memberships, and digital downloads.

5. Teachable – Best for Beginners and Simple Course Businesses

Teachable has long been a go-to option for course creators who want a fast and simple setup. You can upload content, set pricing, and start selling in a matter of hours.

Why it’s great for selling courses:

  • Automatic tax handling and payment processing
  • Drag-and-drop course builder
  • Affordable plans and straight forward pricing
  • Integrates easily with email and analytics tools

Best for: Individual educators or small teams launching their first paid course.

6. LearnDash – Best for WordPress Users Who Want Full Control

LearnDash transforms WordPress sites into fully functional learning platforms. Because it’s self-hosted, you maintain full ownership of your content, data, and branding — something SaaS platforms don’t always guarantee.

Why it’s great for selling courses:

  • Built for WordPress power users
  • Integrates with WooCommerce and Stripe for payments
  • Works with membership plugins for gated access
  • Supports advanced quizzing, certificates, and course drip schedules

Best for: Developers, agencies, and organizations with existing WordPress sites who want maximum flexibility.

7. Podia – Best for Selling Courses, Memberships, and Communities Together

Podia simplifies the process of selling all types of digital products — courses, memberships, webinars, and downloads through one storefront. It’s ideal for creators who don’t want to manage multiple platforms.

Why it’s great for selling courses:

  • Built-in checkout and product bundling
  • Community and live event tools
  • Clean design and simple setup
  • Email marketing included

Best for: Independent creators and entrepreneurs diversifying into memberships or digital products alongside courses.

8. TalentLMS – Best for B2B Training Providers

TalentLMS is designed for organizations that deliver structured learning — especially if you sell courses to businesses or manage multiple clients. Its multi-tenant setup allows you to create separate portals for each client or partner.

Why it’s great for selling courses:

  • B2B-ready structure for corporate clients
  • SCORM and xAPI support
  • Integrations with CRMs and payment processors
  • Gamification and certification tools

Best for: Training firms, consultancies, or enterprises selling learning at scale.

Key Differences Between LMS Platforms

To help you compare, here’s how these platforms stack up across major selling criteria:

LMS Options at a Glance
Feature Best Options
Easiest Setup Teachable, Thinkific
Most Advanced Marketing Kajabi, LearnWorlds
Strongest CE/Certification Tools Oasis LMS
Best for WordPress Control LearnDash
Best for Multi-Client B2B Sales TalentLMS, Oasis LMS
Best for Membership & Community Sales Podia
Most Scalable Oasis LMS

How to Choose the Right LMS for Selling Your Courses

When comparing LMS options, think less about features and more about fit. The right system depends on your audience, your growth plans, and your business model.

Ask yourself:

  • Am I selling to individual learners or organizations?
  • Do I need to issue certificates or CE credits?
  • How important is branding and data control to my business?
  • Do I need marketing automation, or will I use external tools?
  • Will I need to integrate with other systems (CRM, AMS, etc.)?

If your courses are professional-grade, accredited, or tied to continuing education, you’ll need more than a plug-and-play creator tool. Systems like OasisLMS offer the infrastructure and flexibility required to scale, while still supporting eCommerce and learner engagement.

If your focus is on quick launches and simple course sales, Thinkific or Teachable might be all you need to start and you can upgrade later as your business grows.

The Bottom Line

There’s no single “best” LMS for selling courses. It depends on your needs for your business.

  • Coaches are best served by with Kajabi, Teachable, or Thinkific.
  • Enterprises and associations rely on OasisLMS for compliance, scalability, and robust eCommerce flexibility.
  • Training companies serving multiple clients lean on TalentLMS or LearnDash for control and segmentation.

If you want to increase your revenue while maintaining your brand, OasisLMS is for you. It meets the gap between delivering education and selling products, allowing organizations a platform that’s both learner-friendly and revenue-ready.

Ready to See How Oasis LMS Can Help You Sell Smarter?

Whether you’re an association, healthcare organization, or certification body, Oasis LMS helps you deliver, track, and monetize learning with confidence.

Book a demo of OasisLMS to see how you can scale your programs without sacrificing control, compliance, or brand integrity.

 

Sam Hirsch

Vice President, Sales and Marketing

Sam Hirsch is the Vice President of sales and marketing at 360 Factor. He has helped over 250 associations find the right LMS for their organization.

Share on socials:
oasis lms

Deliver learning that drives impact

Whether managing CME for physicians or supporting member growth, Oasis LMS helps deliver high-impact education efficiently and at scale.

Book a demo
Walk through use cases with us
Deliver learning that drives impact with Oasis LMS