Learner Persona Toolkit For Continuing Education

Great content falls flat if it isn’t built for the right learner. The Learner Persona Toolkit for Continuing Education helps you define research-based personas so you can design courses, journeys, and outreach that truly resonate. Use it to personalize experiences inside your LMS, boost engagement and completions, and align your CE strategy with what learners actually need.

Inside the Toolkit:

Persona Planning Worksheet — Clarify audiences, existing insights, gaps, and how you’ll use personas.

Persona Templates (3–5) — Ready-made structures for goals, motivators, barriers, formats, and quotes (e.g., Credential-Seeking Carla, Time-Strapped Trevor, Lifelong Learner Linda).

Survey & Interview Guide — Validated question sets to gather real learner data from LMS analytics, surveys, and interviews.

Application Playbook — Turn personas into action across course design, LMS UX, marketing, pricing, and support.

Quick Reference & Next Steps — A checklist to keep teams aligned and personas up to date.